Scholarly Articles

This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.

In 2024, the Boar’s Head brand was linked to multiple horrific incidents.

In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).

KeyBank’s Key4Women (K4W) program was developed to help women achieve success in executive roles. K4W empowered women leaders by providing advocacy, connections, and resources.

In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.

This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,

This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

Instructors can use this incident in multiple ways.

Instructors can use this incident in multiple ways.

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.

At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.

In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.

In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.

Diegnau Farms was quickly approaching the renewal of a farm rental agreement.

A Peloton commercial faced criticism from both the media and the general public, with concerns ranging from sexism and unchecked privilege to promoting negative body image.