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This case examines the interaction of corporate communication, brand influencers, and social media.
This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer.
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
John Bell was the CEO of Tampa Theatre.
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.
Congrats, You Are the New COO — Now Implement a Re-Organization”: Planning for Change at a Nonprofit
Amy Stowe, the newly appointed Chief Operating Officer of the nonprofit Clean Climate Coalition, found herself leading the communication and implementation of a full company reorganization prompt
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.
Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia.
Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts an
Customers and vendors alike are beginning to address the question of strict product liability as it pertains to an online marketplace such as Amazon LLC and the products sold on its platform
With the 2021 commercialization of Apple’s AirTags, stalking has never been easier. Victims have found AirTags on their vehicles, clothing, and accessories, tracking their location.