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SeatGeek is a rapidly growing company in a dynamic, complex, and controversial industry.
Peloton’s marketing team was excited to receive publicity from a highly anticipated new television series.
The Continental Oil and Gas Association represents a variety of organizations along the oil and gas supply chain.
La Chingona was a thriving cannabis company started by Michael Kaiser in 2019.
Jones Soda Co. is a premium soda company known for its unique flavors with pure sugar ingredients and unique labels generated by its consumers.
Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students.
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heate
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service.
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
This case examines the interaction of corporate communication, brand influencers, and social media.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.
Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.