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Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.
After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.
This paper is intended to help faculty develop cases that are more than classroom exercises.
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.
El profesor del Departamento de Métodos Cuantitativos, Alfonso Carlos Martínez Estudillo, explica en este vídeo cómo realizar la derivada de las Funciones Potenciales.
El profesor de la Universidad Loyola Andalucía, Jesús Duarte da varias claves para analizar si el Modelo de Negocio es válido utilizando el método científico.
El profesor de la Universidad Loyola Andalucía, Jesús Duarte explica en este vídeo qué es un Modelo de Negocio.
El profesor Joaquín García-Tapial explica en este vídeo cómo definir un modelo de negocio de una empresa según el modelo "The Minute Canvas".
El profesor Joaquín García-Tapial explica en este vídeo qué es el Modelo de Negocio de una empresa.
La profesora Mercedes Torres explica en esta píldora formativa de la asignatura "STATISTICS I" qué es una variable y qué tipos de variables podemos analizar.
La profesora del departamento de Gestión Empresarial, Fuensanta Galán, en este vídeo da algunos consejos para preparar un Elevator Pitch.
La profesora del departamento de Gestión Empresarial, Fuensanta Galán, explica en este vídeo cómo hacer una Entrevista de Problema.
Sue Smith was a board member of Midwestern Community Credit Union (MCCU) in 2013, when short-term interest rates were near zero due to an easy Federal Reserve monetary policy following the 2007-2
For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011.