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This case examines Atiba, a Nashville-based technology company's innovative approach to employee retention through its Personal Perks Program.
Following a boxing match between celebrities Logan Paul and Rob Gronkowski in May of 2021, Tampa City Boxing (TCB) experienced a growth spurt, which carried the gym through the COVID pandemic into
In 2024, the Boar’s Head brand was linked to multiple horrific incidents.
In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).
From stay-at-home mom to successful founder, Rhea Lana Riner of Rhea Lana’s Children’s Consignment found herself catapulted into an unexpected and highly public legal battle with a major federal ag
In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.
Violent incidents carried out by patients or their families against healthcare workers have exploded in number during recent decades and continue to increase.
Citizen Cider, a Vermont-based company, was known for its locally sourced and innovative ciders. In late 2023, they found themselves at the center of controversy.
This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.
This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM
The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,
This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.
Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.
The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.
Instructors can use this incident in multiple ways.
This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren
This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.
This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.
Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.