Scholarly Articles

This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr

The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu

This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.

What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?

This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.

This case study discusses the modes of entry for a small boutique owner in a small Midwest community.

This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren

This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.

Diegnau Farms was quickly approaching the renewal of a farm rental agreement.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

The critical incident explores the complexities Jan, owner of JDD Rockway LLC, faced in navigating the challenging U.S. freight market post-COVID-19 pandemic.

Business instructors face significant challenges.

Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.

Talon started Bergen House, a craft mead brewery in Connecticut. After surviving the Covid-19 pandemic, he wanted to grow his business.

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

Tony Allen developed Greenlight, an innovative automobile monitoring system that alerts vehicle owners when service is needed and connects them with available service providers.

Many inexperienced people have wrongly assumed that anybody can build a commercial building and that the knowledge, skills, and abilities are easily acquired.

This decision-based critical incident considers how Lourdes should deal with her combative but competent office manager Dixie.