Search
Discipline / Topic
Language
Material type
Audience
Length
Teaching Notes
Publisher
This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr
In 2024, the Boar’s Head brand was linked to multiple horrific incidents.
In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).
When Marie Springborn nervously opened her letter from the Wisconsin Department of Revenue, she wondered what the issue was, as a letter from the Department of Revenue was not usually a good thing.
In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.
This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM
The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,
This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.
Charles and Kathleen Moore, a retired married couple living in Washington state, encountered a 2017 tax bill for $14,729.
The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.
Instructors can use this incident in multiple ways.
On November 23, 2023, the CEO of Binance, the world’s largest cryptocurrency exchange, Changpeng Zhao (CZ), resigned, pled guilty to running afoul of U.S.
This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.
Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.
At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.
In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.
In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.
This critical incident deals with a situation involving employee thefts at the Packers Pro Shop in Green Bay, Wisconsin.
Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.