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The strategic decision of Home Box Office (HBO) to launch HBO NOW placed the company into direct competition with established, online digital streaming enterprises such as Netflix, Hulu, and Amazon Instant Video. Yet, it was seen as an...
Avani Davda, the CEO of Tata-Starbucks, had to make major decisions soon on product positioning and building a strong consumer base. Tata-Starbucks was the partnership between two food industry giants: Starbucks and Tata Global Beverages. Tata...
The purpose of this decision case is to discuss business valuation in the context of a privatelyowned service company. Daniel Gustafson has worked in the healthcare industry since his college days and has purchased two medical transport...
The purpose of this decision case is to discuss business valuation in the context of a privatelyowned service company. Marie Wade owned and operated Mantras Ambulance Services, Inc., a successful ambulance company, for 30 years. In 2017, as she...
This case discusses Boswellness, a Vermont-based company that distilled, packaged, and distributed organic frankincense and myrrh products. Founded in 2005 by Mahdi Ibrahim, Jamie Garvey, Bill Lanzetta, and Casey Lyon, Boswellness sourced its...
The beauty of the data-driven application is that the data already exists! There should be no need for data entry, data validation, or for the storing of new data. Data-driven applications are ideal for exploring and presenting data in a...
Carolyn Jones was a recent accounting graduate who wanted to take the Uniform Certified Public Accountant (CPA) Exam. Like many others who studied for the CPA exam, Carolyn looked for resources to help her prepare. She soon discovered companies...
Shannon was diagnosed with Type 1 diabetes at 9 years old. According to the American Diabetes Association, “Type 1 diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. Only 5% of people with...
Diversity and inclusion are important topics for students to consider as part of their educational experience. Not only are these subjects important as part of a general education, but also a variety of institutions place value on these...
Leslie Thompson started a western boot business based on her idea of an interchangeable decorative inlay, visible through a patterned opening in the boot shaft. Her process was to receive shipments of the boots from her only supplier in Mexico...