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Building brand equity can be a demanding task even in the most ideal circumstances. Building equity for a professional sports brand that was once adored, then disdained, then nonexistent, and now back again posed particularly daunting...
Heidi, an MBA student who is only a couple of weeks into her new job as City Treasurer, was asked to be on the city’s negotiation team that would negotiate the new contract with the local firefighters’ union. She accepted the assignment with...
Betsy DeVos barely was confirmed as Secretary of Education with Vice President Pence casting the tie-breaking vote. She knew she had to address the contentious Title IX issue. The Dear Colleague Letter of 2011 (DCL of 2011), written during the...
Larry, a resident of Jefferson County, Alabama, was bemoaning the minimum charges on his latest water bill in a phone conversation with his sister, Margaret. As of April of 2015, the base service charge before the first drop of water entered...
In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential election. In expressing extreme displeasure,...
PinnacleJobs.com has been an active website providing a focal point for northern California job position postings. Currently affiliated with a major television station in Sacramento, PinnacleJobs.com has developed a significant market exposure...
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve customers, or maintain operations at the current site....
St. Joseph Abbey operated a small Catholic seminary north of Covington, Louisiana. One of the Abbey’s financial means of support was wiped out by Hurricane Katrina in 2005. Deacon Mark Coudrain, a woodworking enthusiast, approached Abbot Justin...
Artism Creativity Center (ACC) was a nonprofit organization based in California. Its purpose was to help teach art to children with Autism Spectrum Disorder. It was hoped that learning art would help students improve their communication skills...
This decision case describes the challenge facing Isaac, the general manager of Automotive Expert, an auto parts chain with stores scattered throughout the state of Ohio. The manager of the Automotive Expert location in Medina, Ohio was leaving...