Scholarly Articles

The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).

This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.

Reviewers play a fundamental role in the process of scholarship, but challenges are inherent along the road to possible publication.

Faculty using cases in the classroom want to find the best ways to engage students in critical thinking and problem-solving. Selecting cases to use is an important part of the process.

This study examines character development within the field of case writing. An overview theory on characters within cases is provided.

Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.

The Business Case Journal does not publish teaching notes, nor do any other Society for Case Research journals, including the Journal of Critical Incidents or the Journal of Case Studies.

Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships.

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family

Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.