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Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials
Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute.
This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal.
This critical incident describes a legal dilemma faced by a Tim Hortons franchisee in the St. Louis metro area.
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.
In July 2019, a Ransomware attack on the Springhill Medical Center in Mobile, Alabama resulted in Springhill having to shut down their network for nearly eight days due to the attack.
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.
Destiny or Fate: The GJCS and SCR Perfect Fit
Stellern, M. Rockhurst University
Joseph, J, Lemoyne College
Craig Davis, Ohio University
The SDG Dashboard is a collaborative data analytics platform designed to assist higher education institutions in reporting a
The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).
The ascendancy of data-enabled decision making in nearly all human endeavors makes it necessary to ensure the benefits are inclusive and that no particular section of society is excluded.
This is the full preview of the Journal of Case Studies - Volume 40, Issue 1. Individual cases with the associated teaching notes can be found by searching the case title.
This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives.