PLS-SEM statistics with SmartPLS 4

Authors
Dr. Nicolas Lorgnier, Dr. Ashley Stadler Blank
Region
North America
Topic
Marketing & Sales
Length
10 pages
Keywords
Sustainable Development Goals
Marketing Research
Marketing Analytics
sustainability
Social Justice
Consumer Perception
Student Price
$0.00
Target Audience
Graduate Students

Videos illustrating the statistical methods (partial least square structural equation modeling - PLS-SEM) used in the article to assess the validity and reliability of two scales measuring the SDGs.

Topics covered include:

  • Assessment of measurement models in PLS-SEM:
    • First-order reflective constructs,
    • First and second-order formative constructs,
  • Assessment of structural models in PLS-SEM:
    • Basic assessments of structural models,
    • Multi-group moderation,
    • Multiple mediations,
  • Importance-performance map analysis in PLS-SEM.