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This case examines the interaction of corporate communication, brand influencers, and social media.
This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer.
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).
Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.
Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
Throughout the 20th century, federally subsidized superhighways and mortgage loan programs financed the flight of White residents out of industrial cities like Baltimore and into sprawling new su
Racial disparities in chronic diseases like hypertension and diabetes are exacerbated by an uneven distribution of social resources and a lack of trust that stems from the historical exploitation
Racial disparities in chronic diseases like hypertension and diabetes are exacerbated by an uneven distribution of social resources and a lack of trust that stems from the historical exploitation
Peer review of research is a standard in academe, and yet researchers receive little to no training related to the peer-review process.
In this edition of our series on Excellence in Case Writing, we discuss arguably the single most critical element of writing an excellent case study: the focal construct.
John Bell was the CEO of Tampa Theatre.