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Being a case writer involves a continuous process of exploring and storytelling.

Being a case writer involves a continuous process of exploring and storytelling.

Elizabeth “Liz” Brodek, Director of Community Development for Wausau, WI, faced a significant urban planning challenge: the closure and demolition of the city’s central mall.

Cara Strauss Contreras had moved from the United States to Bolivia and spent the last 13 years pouring herself into creating a freedom business she named SutiSana.

Proyecto de vida es una asignatura desarrolla desde la Facultad de Ciencias Económicas y Administrativas en torno al autoconocimiento y planteamiento de su proyecto de vida.

Kirk Komick had co-owned the Rochester Hotel and Leland House boutique lodging properties in Durango, Colorado for 25 years.

This case study discusses the modes of entry for a small boutique owner in a small Midwest community.

We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.

Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

Tony Allen developed Greenlight, an innovative automobile monitoring system that alerts vehicle owners when service is needed and connects them with available service providers.

Many inexperienced people have wrongly assumed that anybody can build a commercial building and that the knowledge, skills, and abilities are easily acquired.

The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).

This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.

Working in a patriarchal society where girls are considered lower in status and have little or no opportunity to be educated, the Kakenya’s Dream Foundation faces an obstacle to providing educati

Newlyweds Brian and Rachel Goulet started a small business making and selling pens out of their home. Brian made ballpoint and rollerball pens from kits, and Rachel managed the website.

Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy.

Two students requested their oral presentations in an Economics class be rescheduled for another day.

Analyzing Cedar Creek Credit Union (CCCU) Elm Street Branch data, and keeping in mind that member service was the top priority for herself as a board member, Jamie wondered what positio

Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining