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This critical incident describes a federal regulatory battle faced by Fourth Corner Credit Union. Located in Denver, Colorado, Fourth Corner wanted to be the first Colorado credit union created to serve the growing recreational marijuana...
This critical incident is about a strategic marketing decision. Andrew, the young marketing director of Dobry Svet (“Friendly Light”), faced a tough dilemma: how to provide further expansion of the Moscow-based business. Dobry Svet had been...
Elisabeth Hasselbeck, a popular television host of the day-time talk-show The View, announced to her audience that she was struggling with celiac disease. A follower, Susan Hassett, responded in empathy by providing Ms. Hasselbeck with a copy...
Hearing loss is a public health concern. Recent national legislation has been passed to introduce a future technological disruptor: over-the-counter (OTC) hearing aids. When OTC hearing aids become available, there will be numerous benefits and...
In July 2017, Sarah Cattoor and her husband, Ryan Greening, were less than a month away from opening their new breakfast café in West Des Moines, Iowa. Consumers, however, began expressing outrage about the new restaurant’s name, Me So Hungry,...
This critical incident explores decisions and issues faced by the management team of Iris Window Fashions, USA, a wholly owned subsidiary of a large international manufacturer of hard window treatments, in contracting for container freight from...
For the past 48 years, the Jills (Buffalo Bills Cheerleaders) were an important part of the Bills organization, entertaining fans both on and off the playing field. Recognized for their high spirit, dedication, and humanitarian nature, they had...
In a nearly $40 billion market conditioned by bottom-line numbers and thin margins, cruise lines are hard-pressed to invest in areas that do not result in significantly increased sales. One such budget dilemma facing the industry focuses on...
American Eagle (AE) decided to test the waters and offer a denim hijab made with soft denim fabric in an indigo wash on its website in July 2017. The product description encouraged customers to “Wear it your way. Make it as original as you are...
According to the U.S. Department of Labor, nearly two million workers report being victims of workplace violence each year. This critical incident depicts Jared, the manager of an auto body shop, in a potentially violent situation with his...