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Este caso trata de la decisión que, en junio de 2014, debía tomar Patricia Chicas Sierra, gerente y dueña de la empresa La Ardilla Roja, S.A.S., de importar asadores tipo A de Canadá o Estados Unidos; continuar con su modelo de negocio actual o...
A comienzos del año 2014, el Ministerio de Agricultura y Desarrollo Rural de Colombia en conjunto con el Fondo para el Financiamiento del Sector Agropecuario giraron recursos financieros para la adquisición e instalación de nueva tecnología en...
This paper is intended to help faculty develop cases that are more than classroom exercises. The authors of this article advance the notion that excellent case studies, including those in accounting and finance, are indeed possible. The...
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery. Although church congregants expected their departed would remain in their...
This case involves a hypothetical company, ENRGY Systems and is presented in eight parts. Each part examines an aspect of sales management (e.g. market segmentation, prospecting, territory planning, customer interaction, sales force automation...
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and mentors, competing priorities (aka work-life...
Enunciado de Caso Practico sobre Evaluacion del Desempeño. El Caso es real, pero por motivos de confidencialidad, se han variado algunos datos y nombres.
This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunteer sales force. College students, which make up...
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various...