Scholarly Articles

Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck.

Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir.

In July 2007, a European toy retailer discovered lead paint on a Mattel toy manufactured in China.

Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.

In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol.

In spite of similar formulation, Swiss pharmaceuticals giant Roche has always positioned its two products Avastin and Lucentis separately, as treatments for cancer and for age-related macular deg

Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company.

The date was April 30, 2011 and Sony shares had just fallen by more than 5% on the Tokyo Stock Exchange. The corporation was suffering through a chaotic time period in its gaming division.

Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices.

A New York Times author unearths evidence of deceptive search engine optimization tactics linked to JCPenney.com.

In the early morning hours of November 8, 2010, a fire broke out in the aft engine room of the Carnival Splendor, a passenger cruise ship carrying more than 3,000 guests.

In an effort to gain market share and technological resources, AT&T and T-Mobile USA agreed to a merger that would create the largest mobile carrier in the country.

By July 2011, News Corporation and one of its UK newspapers, News of the World, faced mounting pressure over revelations that it hacked into cellphone voice mails of crime victims, war widows, ce

On January 14, 2009, Apple Inc.’s Steve Jobs announced he was taking a six-month medical leave of absence, just nine days after he reassured the public that he would be continuing as CEO.

Taco Bell was served with a lawsuit on January 19, 2011 alleging the restaurant chain’s taco mixture does not contain enough beef to meet USDA requirements of ground beef.

After ten years of meteoric rises in revenue and subscription customers, a series of communication blunders has put Netflix in a perilous position.

Under the increasing regulation environment pushed by the SEC toward dark pools, Credit Suisse’s two dark pools, Crossfinder and Light Pool, were charged fines of $84.3 million in total.

In the early 2000s, Burberry experienced brand perception problems through counterfeiting.

On December 18, 2013, a specialty blog site released an article alleging that Target had fallen victim to a serious data breach, exposing forty million customers’ credit card information.

American Apparel, a multinational fashion retailer headquartered in Downtown Los Angeles, looked to target the plus-size clothing customer segment in an effort to grow its stagnant sales.