Scholarly Articles

We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.

We are very excited to announce that the response to the special issue has been overwhelming and we ended up with three peer-reviewed cases, one peer-reviewed journal article, and six more invited

This article provides an update to the Business Case Journal

The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).

This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.

This paper is intended to help faculty develop cases that are more than classroom exercises.

In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.

Sue Smith was a board member of Midwestern Community Credit Union (MCCU) in 2013, when short-term interest rates were near zero due to an easy Federal Reserve monetary policy following the 2007-2

In The Serengeti Rules: The quest to discover how life works and why it matters, Sean B.

Our species faces the greatest challenge it has ever faced: how to transform the currently dominant global producing-distributingconsuming system from one that is destroying the planet’s capacity

One of the many benefits of the first space flights to the moon in the late 1960s were beautiful pictures of planet Earth taken by the astronauts, that blue globe swathed in clouds and floating i

River Region Animal League, a not-for-profit organization, has experienced tremendous growth during the period covered in the case.

This case involves a dilemma faced by a professor, Dr. Bethany Locasta, in assigning grades to a student, Brock, who departed a study abroad program early because of a family emergency. Dr.

This case concerns a local entrepreneur’s decision to either expand his product line by reselling another company’s product, Nature Safe, or create a new product, Healthy Garden from a mix of Nat

This case details the early career trajectory of a recent college graduate who effectively leveraged mentoring to achieve career success.