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We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.
We are very excited to announce that the response to the special issue has been overwhelming and we ended up with three peer-reviewed cases, one peer-reviewed journal article, and six more invited
This article provides an update to the Business Case Journal
The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).
This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.
Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact.
Untenured faculty member, Raymond Patrick, exited a meeting with Frank Burns, School of Management Assistant Director at Bay State University (BSU). Patrick had now reached a breaking point.
Jada Williamson had been working for Dawson Financial for the past 15 years as Director of Human Resources.
Analyzing Cedar Creek Credit Union (CCCU) Elm Street Branch data, and keeping in mind that member service was the top priority for herself as a board member, Jamie wondered what position she shou
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
This paper is intended to help faculty develop cases that are more than classroom exercises.
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.
Sue Smith was a board member of Midwestern Community Credit Union (MCCU) in 2013, when short-term interest rates were near zero due to an easy Federal Reserve monetary policy following the 2007-2
This case explores the costs and benefits of being a ride share driver as either a full or part-time job.
This critical incident was about a major dilemma facing a Certified Management Accountant (CMA) and member of the Institute of Management Accountants (IMA) with majority ownership of a recreation
The River Federal Credit Union’s board of directors’ strategic and tactical planning session had just adjourned.