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The pedagogical approach known as the Classroom as Organization (CAO) embodies anexperiential learning methodology wherein students actively participate in an organizational
Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.
QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
This case examines the interaction of corporate communication, brand influencers, and social media.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.
This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives.
Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.
The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement.
The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.
In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019.
Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.
In August 2020 – in the midst of a hotly contested U.S. presidential election – Donald J.
On June 10, 2020, the editor-in-chief of Conde Nast magazine Bon Appétit resigned amid allegations of racial discrimination.