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This case examines the interaction of corporate communication, brand influencers, and social media.
A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
As this issue rolls off the press, the annual conferences of the International Association of Jesuit Business Schools (IAJBS) and the Colleagues of Jesuit Business Education (CJBE) have chosen pe
Reflection is fundamental in the Ignatian approach for applying knowledge, extracting meaning, drawing inferences, and deepening understanding.
This article aims to share the experience of educators in an executive MBA program during the COVID-19 pandemic.
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).
Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.
Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
The Business Case Journal does not publish teaching notes, nor do any other Society for Case Research journals, including the Journal of Critical Incidents or the Journal of Case Studies.
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
This is the full preview of the Business Case Journal Fall/Winter 2022 issue. Individual cases with the associated teaching notes can be found by searching the case title.
Peer review of research is a standard in academe, and yet researchers receive little to no training related to the peer-review process.