Scholarly Articles

This is the full preview of the Winter 2020 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.  

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s

This is the full preview of the Journal of Case Studies Volume 37 Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.

In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize

In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up.

When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.

On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc.

In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.

The public may punish public figures whose demonstrations appear disrespectful.

The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy.

The following project was conducted in partnership with University of Detroit Mercy and Ford Community Corps.

“Get To Wow!”

Resources and Management examines the necessity and paradox of work in our lives: “We need it! We hate it! There’s not enough of it. And, we can’t risk losing it or quitting!”