Scholarly Articles

We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.

Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.

The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).

This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.

Two students requested their oral presentations in an Economics class be rescheduled for another day.

Analyzing Cedar Creek Credit Union (CCCU) Elm Street Branch data, and keeping in mind that member service was the top priority for herself as a board member, Jamie wondered what position she shou

We need a new framework for economics that is based on a realistic understanding of human nature and that is grounded in ethics, meaning the concern for human wellbeing.

Worldwide, COVID-19 has had a staggering impact, with the number of cases approaching eight million and the death toll over 430,000 as of mid-June, 2020.1 What the stark numbers don’t show, howev

Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida.

En 1997 el dueño de la finca denominada Guaduales decidió venderla a una institución del Estado colombiano y esta, a su vez, la otorgó en 1998, con facilidades, a 26 familias para su sustento a p

El caso de la industria azucarera mexicana se remonta a inicios de la década de los 90, cuando la firma del Tratado de Libre Comercio de América del Norte (TLCAN).

In Vol 35 (2) we wrote about what we had learned as editors regarding case research, writing, and publishing in this journal.

This case explores the costs and benefits of being a ride share driver as either a full or part-time job.

Diversity and inclusion are important topics for students to consider as part of their educational experience.

Building upon our past “From the Editor” articles that focused on cases in the classroom (Peters, Cellucci, and Ford, 2015; Cellucci, Peters, and Woodruff, 2015), the purpose of this article is t

Thus, for this issue, our “From the Editors” article focuses on points made during the workshops.

In Vol. 33 (1), we focused the discussion on cases in the classroom, and we asserted that cases offer value for student learning (Peters, Cellucci, and Ford, 2015).

Lieutenant General (LTG) Bob Johnson and the Central Texas University Task Force (CTUTF) were at a crossroads in their sixteen year long struggle to gain approval for a new public university in t

In this decision case, students are asked to weigh the options before George Papandreou, newly elected president of Greece.

Based on our own experiences in the classroom, at Society for Case Research meetings, and our working with this journal, we put forth that some of us really began to learn what a case was by atte