Search
Discipline / Topic
Language
Material type
Audience
Length
Teaching Notes
Publisher
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,
This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.
This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s
This is the full preview of the Journal of Case Studies Volume 37 Issue 3. Individual cases with the associated teaching notes can be found by searching the case title.
Image
When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.
The public may punish public figures whose demonstrations appear disrespectful.
The following project was conducted in partnership with University of Detroit Mercy and Ford Community Corps.
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 1
After looking at another disappointing quarterly report for new accounts, Patty, the V.P. of Retail Banking for Second Peak Bank, was convinced that immediate action needed to be taken.
This critical incident is about self-imposed reputational crisis because of a controversial Facebook post by Shannon Reilly, who owned and operated Magnolia Bistro.
This decision-based critical incident describes Karl Gibson’s worry about how to prevent theft and other fraud at International Retail, LLC (IR).
This incident reviews the costs and benefits of a decision to consider installing solar panels to supplement or replace electricity provided by the power company.
This critical incident uses the backdrop of a community foundation’s investment committee to explore the dynamics between traditional investment theory and behavioral finance.
Image
This incident is a decision critical incident covering the valuation of Tesla, based on the market perception and the fundamentals.