Author: GCSEN Foundation
Co-Authors
Mike Caslin - Founder/CEO
Tony DiMarco - Managing Director
President Dennis Hanno - Strategic Advisory Board
Harv Hilowitz - Business Editor
Journal
Topic
Accounting & Finance
Economics
Entrepreneurship
Ethics & Social Justice
Human Resources & Organizational Behavior
Marketing & Sales
Operations
Strategy & General Management
Price
$25.00
Keywords
Social Entrepreneurship
Corporate social responsibility, shared value, stakeholder, social entrepreneurship, business ethics
Social enterprise, start-up, benefit corporation, service industry
4P Social Entrepreneurship
Social Venture Start-Up to Scale to Harvest/Evergreen Legacy
Self-Help
Post-COVID Economic Empowerment and Job Creation
In-Class Journal Guide
Target Audience
Faculty/Researchers
Graduate Students
Undergraduate Students
Executive Education
Other Audience
Faculty Description

Faculty can adapt and intergrate this book into their course throughout the semester.  It can be used as a weekly, monthly journal check in.  It is highly effective as it is designed to focus on the individual student's natural roles- interests, talents, purpose, values and passion. The Social Entrepreneur mindset is vital to success in a post-COVID19 economy and a natural alignment to the motivations of the emerging Millennial Economy.  

Learning Outcomes
  • Students will gain knowledge, self awareness and self-confidence
  • Students will gain a better understanding of the value of a principles driven business in a market economy and the importance of the 4P's of Social Entrepreneurship- acting with purpose for people, profit, planet and place
  • Understand the key steps to building our a Social Venture - from problem to solution to formulation to market test/entry to commercialization to early growth and scale to harvest/evergreen legacy businesses.
  • Understand elements of an effective pitch and prototype process for communicating social venture ideas 
  • Develop effective communication and marketplace life skills via: reflective writing, participating in group discussion, presentation of effective and efficient ideas
  • Cultivate a support network and identify and leverage a local area ecosystem
License
Attribution, Non-Commercial, No Derivative Works CC BY-NC-ND

“Get To Wow!”

Finally, a SELF-GUIDING BOOK to take students, adult learners, businesspeople, makers, and searchers on the path to finding and activating their INNER SOCIAL ENTREPRENEUR.
Social Entrepreneurs run economically sustainable businesses and non-profits with a “4 P” mission, addressing an entrenched social problem to benefit “People, Profit, Planet & Place”, making meaning, making money, and moving the world to a better place!
We invite you to join us and “GET TO WOW !” Written by Mike Caslin, with Tony DiMarco, Dennis Hanno, and Harv Hilowitz. 

Becoming a Social Entrepreneur is a very possible, very practical endeavor, but challenging you to your very core. If you lack the tools, the confidence, or the resources to become one, this Guidebook will help you. GCSEN is in the life-changing learning business. We are here for you now and in the future. If after you go through the book, even if your path lies elsewhere, you will gain some valuable lessons about life, about career, about business, and about the planet’s interconnectedness and your place in it.