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No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin
2020: Writing Case Studies in Changing Times
Bradley W. Brooks, Queens University of Charlotte
Britt M. Shirley, The University of Tampa
Leading sports apparel and shoe brands pay large sums of money to sponsor collegiate athletic teams in hopes of gaining significant exposure.
As part of the Personal Taxation course Vivian took at her university, she was required to volunteer in the Volunteer Income Tax Assistance (VITA) program, an IRS program that funds local organiz
Amy Hill had hiked to the top of her 44-acre property with her six-year-old son and was having second thoughts about starting a woman-owned small seasonal business, Creekside Maple Syrup.
Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind.
This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer.
Barney, recent accounting graduate, was employed as an internal auditor with Slate Financial Services, an investment firm.
Delta Air Lines (Delta) had just completed its acquisition of Northwest Airlines (Northwest) and would now start the integration process to become one airline.
This critical incident involves a lease versus a buy decision for a vehicle.
This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.
Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio.
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.
After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
This is the full preview of the Winter 2020 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.