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PinnacleJobs.com has been an active website providing a focal point for northern California job position postings.
This decision-based case discusses whether Road Warrior Parts (RWP), an automotive recycling business owned equally by five brothers, should expand and divide its operation to better serve custom
During a tumultuous time that began at the end of 2009, Perry Yateman of Kraft Foods led her corporate communication team through two multi-billion dollar deals, including the hostile takeover at
Luxury automaker BMW monitors a criticism on a popular electro-vehicle blog, following public comments made by its CEO.
On April 9, 2008, Jack Cafferty made comments concerning the United States’ relationship with China.
On December 25, 2007, a tiger managed to escape its enclosure at the San Francisco Zoo and attack zoo visitors, killing one and injuring two others, before it was shot and killed by police office
On January 7, 2009, Ramalinga Raju resigned as chairman of Satyam Computer Services. This resignation came as a result of the largest corporate fraud in India’s history.
Salesforce.com is the leading company in the Software-as-a-Service Customer Relationship Management industry.
Since 1967, the Israeli Defense Forces (IDF) have used modified Caterpillar bulldozers to destroy thousands of Palestinian homes, injuring and even killing scores of individuals in the process, i
McDonald’s is preparing for a nationwide launch of oatmeal and simultaneously ramping up its use of social media to promote the product.
Johnson & Johnson experienced the rapid spread of negative backlash through social media channels in response to an online Motrin advertisement.
After Mark Hurd steps down as CEO at Hewlett-Packard, Oracle hires him as co-president, as well as a member of their Board of Directors.
On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese government’s demands for limited censorship of Internet se
On December 1st, 2009, Facebook CEO Mark Zuckerberg announced sweeping changes to the site’s privacy controls.
Disney’s California Adventure was part of an effort to increase traffic to the Disneyland Resort in Anaheim, and incentivize visitors to extend their vacations.
On November 10, 2008, DHL announced that it would shut down the operations of its domestic shipping services in the United States. DHL must now communicate to its U.S.
As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via e-mail.
After deeming Dell’s customer service unsatisfactory, Jeff Jarvis, a well-known blogger, posted an extremely critical open letter to the company’s CEO.
Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation.
The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms’ reputations for safety