Scholarly Articles

This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

The board chair of Le Moyne College, Sharon Kinsman Salmon, faced a leadership crisis when both the president and the provost were offered presidencies elsewhere.

This case study explores the application of data visualization techniques in business analytics, using the scenario of Bradley Moore, a real estate agent, assisting Vanessa Francello, a recent MBA

Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008.

Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.

QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo

This decision-based case discusses how Valvoline should adapt its strategy to the Instant Oil Change division in an evolving automotive landscape.

Richmond Baking Company and Charter Oak Fire Insurance Company filed a $532,841.03 lawsuit in April 2019 against Richmond Power and Light and the City of Richmond.

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

Tony Allen developed Greenlight, an innovative automobile monitoring system that alerts vehicle owners when service is needed and connects them with available service providers.

Many inexperienced people have wrongly assumed that anybody can build a commercial building and that the knowledge, skills, and abilities are easily acquired.

In November of 2011, William James finally had time to reflect on the events of the past five years.

Kathryn Michaels was the CEO of the Girl Scouts of Sunny Florida (GSSF).

Enloe State Bank was a small community bank in Cooper, Texas. The Texas Department of Banking closed it in 2019 after the bank president set the conference room on fire.

As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.

This case examines the interaction of corporate communication, brand influencers, and social media.

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

John Bell was the CEO of Tampa Theatre.

Amy Stowe, the newly appointed Chief Operating Officer of the nonprofit Clean Climate Coalition, found herself leading the communication and implementation of a full company reorganization prompt