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Larry Nassar’s conviction of first-degree sexual misconduct with young girls in USA Gymnastics raised important questions about the efforts of the USOC and affiliated organizations to keep their athletes safe. The scope and duration of his...
Dietary supplements are a billion-dollar unregulated industry. Walgreens Boots Alliance earns millions in revenue each year in its retail pharmacies from the sale of such supplements. Consumers who take dietary supplements often do so with the...
Google subsidiary, YouTube, has collected data of children users without the consent of parents and then sold the data to advertisers. The Federal Trade Commission fined Google $170 million in what was the largest fine in Google’s history....
The two founders of League Collegiate Outfitters [League], based in Bridgeport PA, were all-in on their attempt to launch a financially and socially responsible enterprise in El Salvador. With the founding of League Central America [LCA], a...
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery. Although church congregants expected their departed would remain in their...
Abstract
Mars Inc., the parent company that owned and marketed Snickers chocolate candy launched an advertising campaign featuring the celebrity Mr. T. The campaign slogan, “Get Some Nuts,” was created by Abbot Mead...
The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and mentors, competing priorities (aka work-life...
This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunteer sales force. College students, which make up...
Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform. This moonshot proposal is contingent upon the collaboration of various...
On July 3, 2018, bookseller Barnes & Noble released a statement saying that their CEO, Demos Parneros, was terminated, effective immediately, for “violating the company’s policies.” In this abrupt firing, Barnes & Noble did not specify...