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Only a few weeks into his three-year term on the board of directors for the Oneota School for Children (OSC), Brian began to second-guess his acceptance of the role of Treasurer. Brian was new to town and thought getting involved in his child’s...
This critical incident describes a situation in which Dr. Leisa Justus, in her first year as principal of Blackman High School (BHS) in 2014–2015, became concerned about monies disbursed by the BHS Football Boosters Club. She was especially...
In 2015, Blue Bell issued its first recall since its founding in 1907. This critical incident concerns the outbreak of listeria in Blue Bell Creameries’ ice cream products, which hospitalized ten people and killed three. The incident stemmed...
This critical incident is about a real situation in which Christopher Nolan and William McCall, Indiana residents, entered into an oral agreement with Scott Everett, a New York resident, to train and race their thoroughbred horse, Cinnamon...
This decision-based critical incident describes Bob’s dilemma of what to do about Ralph, an underperforming employee of Lumber Supply Inc., who had just egregiously broken company policy; but who was also his brother-in-law. Ralph had verbally...
This critical incident is about Abdullah Sall, a Muslim immigrant from West Africa who was fired from his job as an administrative assistant with the Chittenden County State’s Attorney’s office in Burlington, Vermont. While State’s Attorney...
Andy Mattingly, Chief Operating Officer of the FORUM Credit Union, has been tasked with the responsibility of developing a program to attract more First-Time Homebuyers (FTHB) to choose FORUM as the lending institution for their mortgage loan....
Jim Foster, the owner of the Selwyn Pub in Charlotte, NC, had just been forced to cut down a signature element of his successful Pub, a 100 plus year-old tree in the middle of his outdoor patio. Replacing the over 100’ tree with another tree of...
Singpoli CEO Kin Hui had acquired a choice property in Pasadena, California, on which he designed a brand new boutique hotel. Hui bought a dusitD2 franchise for a fraction of the cost of a Marriot or Hilton franchise. In 2018 the hotel boasted...
Building brand equity can be a demanding task even in the most ideal circumstances. Building equity for a professional sports brand that was once adored, then disdained, then nonexistent, and now back again posed particularly daunting...