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Navigating Turbulence at the Continental Oil and Gas Association: Implementing a Plan
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The Continental Oil and Gas Association represents a variety of organizations along the oil and gas supply chain.
February 15, 2024 | Stephanie Thomason
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Lithium Mining on Indigenous Land in Northern Ontario, Canada
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The Ring of Fire is a 1,900 square mile mineral-rich region in remote Northern Ontario that is estimated to have lithium deposits worth billions.
February 13, 2024 | Dennis Yunes
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No Good Option: How to Deal with a Combative but Competent Office Manager in a Small, Successful Family Firm
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This decision-based critical incident considers how Lourdes should deal with her combative but competent office manager Dixie.
February 12, 2024 | Neil Tocher
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Embezzlement at the Country Club: A Breach of Trust
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This critical incident describes the events and resulting consequences of fraud and embezzlement committed by Dale Endries, controller for Oneida Golf and Country Club (OGCC).
February 12, 2024 | Joy Pahl
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The dangers of DIY investing: $800,000 tax bill on $45,000 of profit
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A new day trader discovered he owes $800,000 in taxes on a net profit of only $45,000. The trader contacted Brian, a financial planner, for help.
February 8, 2024 | C. Alan Blaylock
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La Chingona: Branding on culture
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La Chingona was a thriving cannabis company started by Michael Kaiser in 2019.
February 6, 2024 | Cecilia Ruvalcaba
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Sip, sip, puff: Will Mary Jones Tall Boy be the latest buzz?
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Jones Soda Co. is a premium soda company known for its unique flavors with pure sugar ingredients and unique labels generated by its consumers.
February 6, 2024 | Jennifer Zarzosa
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CBER’s Student Design Contest
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Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students.
February 1, 2024 | Oi Lin Cheung
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Carvana: A Stock Market Lemon or a Peach?
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In August 2021, Carvana was trading at an all-time peak of $360 per share.
February 1, 2024 | Benjamin C. Anderson
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BMW’s Subscription Business Model: Good for Business or Not So Much?
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Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heate
February 1, 2024 | Steven M. Cox
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Sales Representatives Feel the Pressure at AT&T
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This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service.
January 31, 2024 | J. Ricky Fergurson
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Firing Bad Customers: From Freedom to Termination
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Joshua “Null” Moon wondered how a company that had signed a legally binding contract with his platform, Kiwi Farms, could suddenly cease all services.
January 31, 2024 | Joanna Kimbell
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Target Corporation: Pride Merchandise and Consumer Reaction
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As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.
December 11, 2023 | Bao, L.
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Adidas AG: Kanye West and Corporate Brand Ambassadors
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This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
December 11, 2023 | Carmolingo, T.
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Uber Technologies, Inc.: Surge Pricing and Consumer Reaction
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Ride-sharing giant Uber Technologies, Inc. has begun using algorithms to employ dynamic pricing strategies, popularly known as surge pricing.
December 6, 2023 | Tonongbe, G.
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Anheuser-Busch InBev: Dylan Mulvaney and the World of Influencers
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This case examines the interaction of corporate communication, brand influencers, and social media.
December 6, 2023 | Brady, B.
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Microsoft Corporation: OpenAI and ChatGPT in the Workplace
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This business school case study explores Microsoft Corporation’s investment in a start-up called OpenAI, along with the potential impact of Artificial Intelligence on the company’s operations and
December 1, 2023 | Chauhan, V.
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Norfolk Southern Railway: A Disastrous Train Derailment in East Palestine, Ohio
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A Norfolk Southern Railway train derailed in the small town of East Palestine, Ohio, releasing a large volume of hazard chemicals into the surrounding environment.
December 1, 2023 | Coil, I.
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Live National Entertainment: Music Industry Dominance and the Taylor Swift Ticket Debacle
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Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
December 1, 2023 | DeLaMater, W.
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Dollar General Corporation: Brand Image, Food Deserts, and Growth
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This case examines attempts to unionize Dollar General Corporation, an important and growing U.S. retailer.
December 1, 2023 | Chan, R.
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