Scholarly Articles

This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.

This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.

Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, t

This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories.

Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials

Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute.

This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal.

This critical incident describes a legal dilemma faced by a Tim Hortons franchisee in the St. Louis metro area.

This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.

A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family

Electric automaker Tesla’s Autopilot technology aims to make driving safer and more convenient. Consumer misuse, however, and numerous vehicle collisions contradict Tesla’s goal.

For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss &&

The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to&nb

Ryan had just moved from Southern California to Kansas and was settling in for his first real winter.

Hooters, America’s first and most influential breastaurant chain (a restaurant with waitresses in revealing uniforms), had endured – but also embraced – criticisms of its image for decades.

The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement.

The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.