Scholarly Articles

This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,

This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.

Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.

What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?

Scientific Biominds, was a private molecular diagnostics and bioinformatics firm and a contract research service provider located in Bengaluru, Karnataka State, India.

Elizabeth “Liz” Brodek, Director of Community Development for Wausau, WI, faced a significant urban planning challenge: the closure and demolition of the city’s central mall.

These teaching notes are designed to support professors interested in implementing challenge-based learning (CBL) in cross-cultural, interdisciplinary contexts.

This Course is a short documentary film based humanistic leadership course.

The case takes place in early 2024, after Athletic Brewing Company, an independent non-alcoholic brewer from Connecticut and fast-growing company has received a $50 million investment from Keurig D

This case describes a strategic decision faced by Hanesbrands Inc. (HBI). HBI experienced pressure from Barrington Capital Group L.P.

Kirk Komick had co-owned the Rochester Hotel and Leland House boutique lodging properties in Durango, Colorado for 25 years.

As Bob Taylor looked out the airplane’s window at Yaoundé, Cameroon, he reflected on all the changes in the company, Taylor Guitars, since it was founded.

In mid-2023, competitor brands of electric vehicles (EVs) were collaborating with the dominant brand Tesla, just months after Tesla had created upheaval in the market.

An Australian biotechnology company, Mesoblast, with branches in the United States and Singapore, sought the Federal Drug Administration’s (FDA) approval of a key drug candidate, Ryoncil.

This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

The board chair of Le Moyne College, Sharon Kinsman Salmon, faced a leadership crisis when both the president and the provost were offered presidencies elsewhere.

Bumble Bee Foods (Bumble Bee) is a multinational seafood company that sources tuna from fleets across the globe.

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.