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Building brand equity can be a demanding task even in the most ideal circumstances.
Mike Wilson, accountant for Southern Hospitality Inn hotel, was pulling together the projected costs and lost operating revenues of the hotel and the adjoining restaurant, Bridgeton Kitchen, for
Valve Corp has become one of the most successful entertainment and technology firms in the world in terms of firm performance and innovativeness.
Ben was eager to get started on his new assignment for Northflow Solutions, Inc. His direct supervisor, Monica, had given him all of the details necessary, and he had reviewed the entire file.
Robin Beemer, the owner-operator of a small beauty salon in the small town of Evart, Michigan, frequently agonizes over how to improve the profitability of her salon.
Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation.
Following several years of declining revenues and profits, in 2011 Sears began to hive off its business divisions.
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Occupy SLU: The Case of the Clock Tower Accords is a narrative of the events related to the October 2014 occupation of the Saint Louis University (SLU) campus by protestors associated with the Bl
Following Mexican President Carlos de Gortari Salinas’ late 1980’s trade liberalization policies, that ignited an onslaught of foreign direct investment and ultimately lead to the passage of NAFT
Every inhabitant of this planet must contemplate the day when this planet may no longer be habitable. Thus spoke President John F.
On June 2, 2016, the MacArthur Foundation announced a competition awarding $100 million to a single project that would contribute toward solving a significant societal problem.
Jesuit business schools have an obligation to develop ethical transformational leaders who seek a just and humane world.
This article describes the analytical support a Saint Joseph’s University (SJU) data mining class provided over the past three academic years to Fe y Alegría in Bolivia (FyAB), a Jesuit-sponsored
The creation of a sustainable world urgently requires managers of organizations to consider large-scale changes in the practices and policies of social and economic institutions.
There are immediate calls to action across all business sectors to address the adverse effects of climate change.
In this decision case, students are asked to grasp the magnitude and scope of the global refugee crisis. Pope Francis has identified the crisis as the worst crisis facing humanity since WWII.
Victaulic Company (“Victaulic”) is a privately-owned, third generation, American family business. The company makes mechanical pipe-fittings especially for heating and cooling systems.
Lucelia was a retired teacher who bought a farm in early 2006 with her savings, after 30 years as a Biology teacher for children aged 11 to 18.
Mark Quinn had big dreams for Agrowtopia. What started out as a class project had slowly evolved into a small university urban farm.
John fell while trimming trees, requiring shoulder surgery. The physician ordered physical therapy (PT) and occupational therapy (OT) as John could not work.