Podcast
Topic
Economics
Ethics & Social Justice
Marketing & Sales
Strategy & General Management
Price
$0.00
Keywords
Society
Ethical Behavior
ethical institutions
macro-marketing
marketing policies
qtalks
q talks
q-talks
Target Audience
Faculty/Researchers
Graduate Students
Undergraduate Students
Executive Education
Faculty Description
This podcast discusses how marketing can shape and change society. 47:20
License
Attribution, Non-Commercial, No Derivative Works CC BY-NC-ND
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns, but what effects on culture and society do these have? Today, we join professors Eve Geroulis and Ray Benton as they discuss Macro-Marketing – the study of the influence that marketing policies and strategies have on an economy and society as a whole – and education today.