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On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online.

In August of 2009, the founder and CEO of the successful natural & organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly con

McDonald’s is preparing for a nationwide launch of oatmeal and simultaneously ramping up its use of social media to promote the product.

Johnson & Johnson experienced the rapid spread of negative backlash through social media channels in response to an online Motrin advertisement.

After Mark Hurd steps down as CEO at Hewlett-Packard, Oracle hires him as co-president, as well as a member of their Board of Directors.

For five years Mark Hurd has enjoyed dramatic success as the CEO of Hewlett Packard, turning the company’s PC division around and getting the company back in the black through aggressive cost-cut

On January 12, 2010, Google posted a message on its Official Blog announcing that the company would no longer cooperate with the Chinese government’s demands for limited censorship of Internet se

On December 1st, 2009, Facebook CEO Mark Zuckerberg announced sweeping changes to the site’s privacy controls.

After the successful 2010 launch of Apple’s iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs.

Disney’s California Adventure was part of an effort to increase traffic to the Disneyland Resort in Anaheim, and incentivize visitors to extend their vacations.

On November 10, 2008, DHL announced that it would shut down the operations of its domestic shipping services in the United States. DHL must now communicate to its U.S.

This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for $54 million.

As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via e-mail.

After deeming Dell’s customer service unsatisfactory, Jeff Jarvis, a well-known blogger, posted an extremely critical open letter to the company’s CEO.

Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation.

The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms’ reputations for safety

On February 20, 2007, The Children’s Investment Fund sent a letter to the board of Dutch bank ABN AMRO stating strong requests with regard to the future of the company.

In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends.

The FutureGen Alliance was formed to develop an environmentally-friendly coal plant as a joint venture with the Department of Energy.

Street View is a new Google application giving 360 degree panoramic views of select U.S. cities. The media and Google users have voiced concerns about the images displayed on Street View.