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This critical incident describes an alleged discrimination incident involving Sound Credit Union (SCU), a 115,000 member, not-for-profit financial institution in Seattle, Washington.

The law provides an opportunity for people to craft the rules that control their relationships— business or otherwise. This is the essence of contract law.

This critical incident describes a situation in which two airplanes crashed within five months of each other in the Java Sea and Ethiopia, respectively.

One of the most significant challenges educators face is making material relevant to students.

Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio.

Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.

Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s.

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.

For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.

Our world changes around each person, each business, each community, each nation, each region of the world.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.

Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.

This critical incident describes a marketing decision faced by Elon Musk of Tesla.

This is the full preview of the Winter 2020 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.  

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.