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Teaching Notes
Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
This critical incident is about a strategic marketing decision.
On August 15th 2013, Moritz Erhardt was found dead at his student housing.
On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries.
In 1991, Apple mad a tax deal with the Irish government to pay very low tax rates, on the condition that the California-based company carry out its European operations in Ireland.
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.