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This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

The pedagogical approach known as the Classroom as Organization (CAO) embodies anexperiential learning methodology wherein students actively participate in an organizational

Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008.

Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.

QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.

This case examines the interaction of corporate communication, brand influencers, and social media.

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.

It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?

This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

Ryan had just moved from Southern California to Kansas and was settling in for his first real winter.

The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement.

The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.

Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.

In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin