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This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr

In 2024, the Boar’s Head brand was linked to multiple horrific incidents.

In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).

When Marie Springborn nervously opened her letter from the Wisconsin Department of Revenue, she wondered what the issue was, as a letter from the Department of Revenue was not usually a good thing.

In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.

This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,

This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.

Charles and Kathleen Moore, a retired married couple living in Washington state, encountered a 2017 tax bill for $14,729.

Scientific Biominds, was a private molecular diagnostics and bioinformatics firm and a contract research service provider located in Bengaluru, Karnataka State, India.

Cara Strauss Contreras had moved from the United States to Bolivia and spent the last 13 years pouring herself into creating a freedom business she named SutiSana.

This case asks students to evaluate the operational challenges of Fizzy Water, a beverage company, and find ways to improve profitability and market share through the lens of an outside consultant.

The case takes place in early 2024, after Athletic Brewing Company, an independent non-alcoholic brewer from Connecticut and fast-growing company has received a $50 million investment from Keurig D

This case describes a strategic decision faced by Hanesbrands Inc. (HBI). HBI experienced pressure from Barrington Capital Group L.P.

This case takes the reader on the frustrating journey of a resident of a local government tired of the relentless annual sewer fee increases.

This case study describes several factors that contributed to the demise of Silicon Valley Bank. The bank took on substantial risks and did not take the necessary precautions to hedge those risks.

An Australian biotechnology company, Mesoblast, with branches in the United States and Singapore, sought the Federal Drug Administration’s (FDA) approval of a key drug candidate, Ryoncil.

The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.

Instructors can use this incident in multiple ways.