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Teaching Notes
Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
This critical incident is about a strategic marketing decision.
The Global Jesuit Case Series (GJCS) was formally launched in 2015 with the singular goal of establishing a series of real-world business cases, written by executives, educators and entrepreneurs
On August 15th 2013, Moritz Erhardt was found dead at his student housing.
On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries.
In 1991, Apple mad a tax deal with the Irish government to pay very low tax rates, on the condition that the California-based company carry out its European operations in Ireland.
A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization.
Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability
Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain
Cases in Corporate Ethics 2.3: Sherron Watkins, Vice president and CPA at Enron, found a massive accounting discrepancy at Enron in the year 2001.
Cases in Corporate Ethics 5.3: Japan is putting pressure on India to sort out taxation, labor and other problems that Toyota, Mitsubishi and Honda are currently facing in India.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the ne