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Kristen earned a good reputation as a hairdresser in Cambridge City, Indiana, because of her high professionalism and dedication to her career. In 2015, a local barber offered to sell his shop to her at a much lower price than its market value...
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy. Since being created, two companies ago to operate as a value-added support in the oil and gas infrastructure services business. As such,...
Two students requested their oral presentations in an Economics class be rescheduled for another day. Their professor could allow no more than one rescheduled presentation but responding to the request of one of the students while not doing it...
One of the most significant challenges educators face is making material relevant to students. Students want to know that what they are learning in the classroom is something they will actually use in their lives. There are many ways...
Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio. After he found a seemingly great first deal and closed on it, he was faced with several challenges because of a changing landscape. Paul was...
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties. He felt fascinated about this new type of farming to him. Good results from his own...
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s. Its riverboat, Rhythm City Riverboat Casino, was not rebounding from the 2008 recession and the riverboat was falling into disrepair. As a...
Our world changes around each person, each business, each community, each nation, each region of the world. As long as our world is continuously changing, case studies will continue to be an effective tool for preparing decision-makers for...
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment. Earl’s business success depended exclusively on traditional advertising methods and building strong...
This critical incident describes a marketing decision faced by Elon Musk of Tesla. With the growing demand for Tesla electric powered automobiles, the company continued to rely its direct marketing channel. Musk had previously acknowledged that...