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Tony Allen developed Greenlight, an innovative automobile monitoring system that alerts vehicle owners when service is needed and connects them with available service providers. The product was designed to help boost sales and customer loyalty...
Paul Jessup had just met with the technology group that would be operating in the newly spunoff Synenergy. Since being created, two companies ago to operate as a value-added support in the oil and gas infrastructure services business. As such,...
One of the most significant challenges educators face is making material relevant to students. Students want to know that what they are learning in the classroom is something they will actually use in their lives. There are many ways...
Our world changes around each person, each business, each community, each nation, each region of the world. As long as our world is continuously changing, case studies will continue to be an effective tool for preparing decision-makers for...
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida. The mission of Young Consulting was to attend to the promotion and advertising needs of small businesses in the area...
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history. In 2017, Shalane Flanagan led 11 of her teammates to make the Olympics in a traditionally individualized sport of elite...
FullContact was a technology company whose core values included being “awesome with people.” This was reflected in the mission of the business and guided the manner in which the organization strived to treat its stakeholders. CEO and Co-Founder...
This case discusses Boswellness, a Vermont-based company that distilled, packaged, and distributed organic frankincense and myrrh products. Founded in 2005 by Mahdi Ibrahim, Jamie Garvey, Bill Lanzetta, and Casey Lyon, Boswellness sourced its...
Late in 2014, singer Neil Young issued a social media message calling for a boycott of Starbucks. Young alleged that Starbucks, as a member of the Grocery Manufacturers Association (GMA), supported a lawsuit that aimed to block a Vermont law...
The Air Zoo, an aviation museum located in southwest Michigan, is approaching its 30th anniversary and is faced with declining attendance and thus not meeting its financial goals. In early 2008, CEO Bob Ellis is considering the elimination of...