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In 2007, after raising nearly $1.5 million in seed money, Eric Frank and Jeff Shelstad quit their jobs and founded Flat World. Together they had nearly 30 years of combined experience working for three large textbook publishers: Pearson, McGraw...
This descriptive case detailing a consumer's ordeal with AT&T culminating in a change to another service provider gives an opportunity to discuss cost of quality in terms of a service industry rather than a manufacturing environment....
J.P. Morgan Chase & Co. Chairman and Chief Executive Officer James Dimon faced many crucial management decisions based on the revelation during his April 30, 2012 conference with his senior management team about certain out-of-control...
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so. Apple thought they had the tablet pc market all wrapped up for the 2011 holiday season with their popular iPad tablet posting record sales. That was until...
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009. Students who read this case will build confidence in their strategic ability to assess sponsorship...
Dr. Milton Moore, a registered pharmacist and medical doctor, who originally started a skin care products business as an extension of his medical practice in dermatology, had personally managed Moore Unique Skin Care since its inception in 1993...
Idaho State University Credit Union (ISU CU), despite being a well-managed depository institution, had to deal with the fallout of the worst recession since the Great Depression. As its capital-asset ratio fell precipitously, it successfully...
This case involves a situation where the owners of a coffee shop needed to assess the value of the business as one of the owners had found a need to sell off their portion of the business. Jim Miller and Kathy Smith grew the coffee shop from...
Because the Kitty vs Goliath case involves problems with a telecommunications company, students will easily relate to it. This case illustrates the difficulty customers of large corporations can encounter in attempts to resolve problems, even...
This case reports, in his own words, the experiences of Javier, a 22 year-old factory worker, reflecting on three separate interpersonal incidents occurring within the past year at his job in a food processing plant that gave him cause for...