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This critical incident describes Jodi Whalen and Phil Merrick’s decision to go “screen free” by prohibiting use of laptops, iPads, and electronic reading devices at their restaurant, August First Bakery & Café. Whalen and Merrick made the...
On the flight back to his home station, Captain Jack Thompson pondered his choices. He had to make the decision now because his unit was about to deploy to Afghanistan. During a rotation at the National Training Center at Fort Irwin, CA, he had...
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product. The Food and Drug Administration (FDA) approved the firm’s inhalable dry powder insulin (Afrezza) in June 2014 that...
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013. The company first faced some questions about product claims. Then they were in the news because an...
This critical incident describes a discrimination issue between an employee at a retail store and an angry customer. The incident illustrates the issue of language discrimination in the workplace. An employee did not understand what the...
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it. However, she had just been told that she was not going to get her massage and there was nothing she could do about it. Danielle...
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference. When the expansion was announced, it was largely panned by sportswriters, fans, and pundits. The case...
Amy’s Bread first opened in a tiny combined wholesale and production location in Hell’s Kitchen in 1992. Twenty-two years later, Amy’s Bread had grown to the large production facility, three retail locations in Manhattan, 200 employees, and $...
The ENGINO case presents a decision situation. ENGINO was a small company based in Cyprus. The company produced educational construction toys. During 2007-2011, the company outsourced the manufacturing in China. ENGINO construction toys became...
This decision case focuses on a consumer products company, Edwards Paper Company (EdCo), as it redesigns its supply chain for poly-wrap. In response to environmental and corporate changes, EdCo sought greater efficiencies by reducing the number...