Browse by individual material type and use our filters to help sort the results to suit your requirements.
You Selected:
Includes Teaching Notes:
Search
Content Type
Area of Study
- Covid-19 Research (0)
- Research Methods (0)
- murder case (0)
- Integrated Marketing Communication (0)
- Liberal Arts (0)
- Religion (0)
Topic
Target Audience
Length
Region
Published by
Includes Teaching Notes
- No (0)
Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment. Earl’s business success depended exclusively on traditional advertising methods and building strong...
Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners. This invention evolved into the Aros smart air conditioner, a Quirky and GE...
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge. How can the company take advantage of the rapidly growing market for a water-based protein drink without cannibalizing existing...
This critical incident describes a marketing decision faced by Elon Musk of Tesla. With the growing demand for Tesla electric powered automobiles, the company continued to rely its direct marketing channel. Musk had previously acknowledged that...
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business, start-up, or entrepreneurial setting. The...
In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up. After starting his job as a research engineer on the assay validation team, which was responsible for...
When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected. While the product was successful in the marketplace, it also sparked a bizarre viral reaction on the...
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc. Abbott retained the original company name and a diverse group of health care products...
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely. Others argued against changes, claiming that terms like Warriors...
The public may punish public figures whose demonstrations appear disrespectful. From the perspective of many observers, Colin Kaepernick had played well enough in the past to have been signed to an NFL team, at least as a backup quarterback. He...