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Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio. After he found a seemingly great first deal and closed on it, he was faced with several challenges because of a changing landscape. Paul was...
Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-setting for corporate sustainability reporting. The...
Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties. He felt fascinated about this new type of farming to him. Good results from his own...
Davenport was one of the first cities in Iowa to have riverboat gambling in the early 1990s. Its riverboat, Rhythm City Riverboat Casino, was not rebounding from the 2008 recession and the riverboat was falling into disrepair. As a...
Mr. Peanut was 100 years old and one of the oldest brand characters in the market place. Despite his advanced age, many consumers recognized and loved the dapperly dressed legume and some had been long term, loyal followers. Peter Cotter, brand...
This case involves a study of a potential market entry into China. FuelCell Energy (FCE) manufactures stationary fuel cells, or DFCs (Direct FuelCell®), used to generate electricity in buildings or at power generation parks/facilities. The...
Our world changes around each person, each business, each community, each nation, each region of the world. As long as our world is continuously changing, case studies will continue to be an effective tool for preparing decision-makers for...
Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners. This invention evolved into the Aros smart air conditioner, a Quirky and GE...
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge. How can the company take advantage of the rapidly growing market for a water-based protein drink without cannibalizing existing...
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business, start-up, or entrepreneurial setting. The...