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In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarized by the motto, “move fast and break things”....
In this video case, Tyler Shultz recounts his experience as a recent college graduate in 2014 at Theranos, a medical technology start-up. After starting his job as a research engineer on the assay validation team, which was responsible for...
When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected. While the product was successful in the marketplace, it also sparked a bizarre viral reaction on the...
On January 1, 2013, Abbott Laboratories, one of the most recognized American pharmaceutical companies, split itself into two companies: Abbott and AbbVie Inc. Abbott retained the original company name and a diverse group of health care products...
In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely. Others argued against changes, claiming that terms like Warriors...
The public may punish public figures whose demonstrations appear disrespectful. From the perspective of many observers, Colin Kaepernick had played well enough in the past to have been signed to an NFL team, at least as a backup quarterback. He...
The Colombia Conundrum case recounts the evolution of a US business school’s internationalization strategy. It begins with a new university policy, which forces the business school dean to critically evaluate the school’s portfolio of programs...
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States. Four months after its launch in China, the ad suddenly went viral around the...
Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team. He provided expertise on financial and marketing matters to Ai Suzuki who took over his position a few years ago. To clear the...
Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 10, 2016. The “Soda Tax,” proposed to close a...