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Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 100% water emissions. The video depicted a man...
In this decision case, students are asked to weigh the options before George Papandreou, newly elected president of Greece. Dealing with a faltering economy and a growing national deficit, Papandreou was confronted in April 2010 with news that...
Hope Community Church’s (HCC) upcoming vote regarding the purchase of land for new facilities pitted traditionalists against growth oriented progressives. One favored the status quo in spite of its many shortcomings. The other favored change to...
Rep. Frank Lucas was chair of the House Committee on Agriculture, the committee charged with overseeing the Supplemental Nutrition Assistance Program, or SNAP, commonly known as food stamps. On March 20, 2012 Rep. Paul Ryan, chairman of the U.S...
In response to the financial crisis of 2007-2008 and the resulting changes in loan criteria by the U.S. Small Business Administration, Rocky Mountain Chocolate Factory experienced a significant decrease in their annual new retail openings. The...
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event. After retiring from the Post Office, Bob opened a small, moderately successful restaurant in an old...
The economics of medicine was changing and Dr. Mike Waxman was wondering if his medical specialty group, KCPC, would survive. The changes in reimbursement systems that favored third party payers and the shift towards for-profit hospitals was...
The Atlantic Coast Conference (ACC) faced a crisis. Routinely known as one of the best basketball conferences in the nation, the ACC faced the possibility that one of its premier football members, Florida State University, would leave the...
The case is about the challenge presented to Dennis Marasigan, an IT manager of Mars Publishing House. He was given the task to lead and manage a 10-month Enterprise Resource Planning (ERP) implementation project. The company experienced a dip...
After several years as a sales representative, Todd was promoted to zone sales manager. This promotion caused Todd to think back about his start with the company and his friend and mentor, Clint Smith who had told him at his interview that the...