Scholarly Articles

Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation.

The pet food poisoning scare of 2007, in which numerous pet food products were contaminated with melamine sourced from China, seriously damaged many of the afflicted firms’ reputations for safety

On February 20, 2007, The Children’s Investment Fund sent a letter to the board of Dutch bank ABN AMRO stating strong requests with regard to the future of the company.

In November 2007, Facebook introduced Beacon, a feature designed to share a user’s online activities with friends.

The FutureGen Alliance was formed to develop an environmentally-friendly coal plant as a joint venture with the Department of Energy.

Street View is a new Google application giving 360 degree panoramic views of select U.S. cities. The media and Google users have voiced concerns about the images displayed on Street View.

After an extensive study, Xerox decided to undergo a rebranding.

Clinical tests showed cholesterol drug Vytorin® was not living up to the claims of the producers, Schering-Plough and Merck.

Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir.

In July 2007, a European toy retailer discovered lead paint on a Mattel toy manufactured in China.

Macy’s controversial conversion of Chicago’s State Street Marshall Field’s Store is just one of many branding and customer loyalty challenges facing Macy’s Inc. today.

In August of 2007, Johnson & Johnson (J&J) decided to sue the American Red Cross (ARC) for illegal use of the Red Cross symbol.

In spite of similar formulation, Swiss pharmaceuticals giant Roche has always positioned its two products Avastin and Lucentis separately, as treatments for cancer and for age-related macular deg

Following a period of slow sales and rapid company change, Starbucks Coffee Company designed and launched a new logo to reflect the new direction of the company.

The date was April 30, 2011 and Sony shares had just fallen by more than 5% on the Tokyo Stock Exchange. The corporation was suffering through a chaotic time period in its gaming division.

Kaplan University, a Washington Post Company subsidiary, is a network of for-profit colleges that faced scrutiny for educational rigor and admissions practices.

A New York Times author unearths evidence of deceptive search engine optimization tactics linked to JCPenney.com.

In the early morning hours of November 8, 2010, a fire broke out in the aft engine room of the Carnival Splendor, a passenger cruise ship carrying more than 3,000 guests.

In an effort to gain market share and technological resources, AT&T and T-Mobile USA agreed to a merger that would create the largest mobile carrier in the country.

By July 2011, News Corporation and one of its UK newspapers, News of the World, faced mounting pressure over revelations that it hacked into cellphone voice mails of crime victims, war widows, ce